¡Hola, amigos! A Plan for Latino Outreach

Latinos are the fastest growing population in the United States, and are creating a large bilingual market. Librarians are often eager to attract, serve and retain Latino patrons, and library services are sorely needed by the Latino community; but it takes more than adding a few Spanish-language books to the collection to meet those needs. Besides the cultural and language barriers library personnel encounter when interacting with this community, libraries generally have neither the funding to engage in multicultural advertising nor the time and specialized personnel to do it. This practical, step-by-step guide is designed to help libraries attract Spanish-speaking patrons to their collections and services, with proven strategies, effective program and event planning.

The book offers users a systematic, orderly plan that will guide outreach activity with worksheets, discussion reports and easy-to-follow schedules, and more than 100 marketing ideas, tips, and examples from libraries around the country that can easily be incorporated into day-to-day activities. (Many of the strategies can be applied to outreach of other minorities as well.)

Grant postings on the Grants.gov Find Opportunities service

1.A. Eligible Institutions
The following organizations/institutions are eligible to apply:
Public/State Controlled Institutions of Higher Education
Private Institutions of Higher Education
Hispanic-serving Institutions
Historically Black Colleges and Universities (HBCUs)
Tribally Controlled Colleges and Universities (TCCUs)
Alaska Native and Native Hawaiian Serving Institutions
Nonprofits with 501(c)(3) IRS Status (Other than Institutions of Higher Education)
Nonprofits without 501(c)(3) IRS Status (Other than Institutions of Higher Education)
Indian/Native American Tribal Governments (Federally Recognized)
Indian/Native American Tribally Designated Organizations
U.S. Territory or Possession
Indian/Native American Tribal Governments (Other than Federally Recognized)
Faith-based or Community-based Organizations

HHS
Department of Health and Human Services
National Institutes of Health
Ruth L. Kirschstein National Research Service Award (NRSA) Institutional Research Training Grants (T32) Modification 1
http://www.grants.gov/search/search.do?&mode=VIEW&flag2006=true&oppId=18171

HHS
Department of Health and Human Services
National Institutes of Health
Ruth L. Kirschstein National Research Service Award Short-Term Institutional Research Training Grants (T35) Modification 2
http://www.grants.gov/search/search.do?&mode=VIEW&flag2006=true&oppId=18172